Successful spas don’t isolate themselves from certain public members and certainly don’t neglect either gender. Attracting more men to your spa involves understanding and addressing male customers’ unique preferences, concerns, and needs.

With personal grooming, relaxation, and luxury treatments now finding their way into males’ lifestyles, limiting your spa to female guests would be detrimental to your business. Spa services for men are the fastest-growing segment in the industry.

I have never heard of ‘man-scaping,’ but this is dramatically rising. Understanding how to market your spa to suit men’s needs will improve sales rates. Also, making men feel comfortable in your spa will boost client retention. So, what can you do to attract more male customers? Let’s dive in to uncover this further! 

Tailored services specifically for men

You cannot expect men to inquire about your services if they don’t see the value in them. There is a greater misconception that spa services are only for women. So, you need to burst this bubble by understanding male preferences & needs and offering services that can best suit them. 

One way of utilizing this men-specific space in the sector is to create a male-only treatment menu to show your dedication to serving men’s needs. The menu can focus on what men want, such as skin exfoliation, hydration, callous removal, and other problem areas typical of male grooming.

Furthermore, creating an environment for recovery after sports, such as ice baths, rehabilitation, and recovery, is a perfect way to attract more male members to your spa. Offer treatments specifically designed for men, such as deep tissue massages, sports massages, men’s facials, and grooming services like haircuts, beard trims, and waxing.

Another great tactic is offering well-thought-out packages that include services that every man would want to take advantage of. You can list this package in your services menu and on your website for easy access and to fulfill the purpose of marketing. You can also use your female customer base for this purpose by offering additional discounts on referrals.

Flatter with add-ons

Seeking customer feedback from men at your business is essential. This will help you examine your spa business from their point of view and thus make changes to attract more men. Simple touches like robes, slippers, toiletries, beverages, and offerings other than specific spa treatments can go a long way to make a man feel welcome.

However, you may need to add more detail. Do your robes fit men? Are your slippers big enough? Do you have male-specific toiletries, etc.? Could you offer beer or wine instead of the usual coffees and herbal teas? Furthermore, does your reading material and waiting area suit male clients? Could this suit various interests and niches in building a broader client base? Why not try to set treatment slots, times of day, or specific periods of the week when men can attend and enjoy their treatments without facing the rush hour?

Set the tone for your male customers

Creating a male-favorable environment, a ‘man’s world,’ will encourage more male clients to visit your spa. The right background music, sports commentary, or the latest game on TV can help men relax in your spa. Men tend to favor rich upholstery colors such as chocolate or coffee with plenty of room for swinging chairs, putting feet up, and the opportunity to switch off away from their day-to-day lives.

You can further create a man’s world by sending out suitable promotional offers and interests. Described treatment opportunities, detailing what the men are getting, is helpful, as some men are unfamiliar with spa terminology. Men are very much like women in wanting to escape their everyday lives. Ask your male clients what brought them into your spa, and pay attention to their answers.

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Offer corporate wellness programs

If attracting the male population to your spa is your main goal, why not partner with a local sports club or team and discount players attending your spa for specific recovery treatments? This is great for business and the community-building. You will get to grow your male-centric customer base and boost revenue generation without fail. 

Another practice that can attract the male gaze towards your business is organizing events and promotions specifically for men, such as “Men’s Health Week” or special discounts on treatments for men.

Are spa treatments popular with men?

Are you limiting your spa’s clientele by failing to appeal to men? According to a survey, nearly half of all spa visitors are men. If your clientele falls short of that, you may pass up a large portion of a lucrative pie. Men understand that health and wellness are not just for women. Spa treatments are an excellent way for men to practice self-care.

The desire for stress release is the primary reason people visit a spa, regardless of gender. So, how can you entice more men to visit your spa? Today’s spas assist more men than the occasional husband, boyfriend, or fashionable dude in preening and relaxing, ending the adage that “real men don’t eat quiche.” In reality, as part of a comprehensive wellness and grooming strategy, spa services are becoming increasingly popular with men of all ages, income levels, backgrounds, and lifestyles.